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	<title>KirkHatesWork.com &#187; Advertising</title>
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	<link>http://www.kirkhateswork.com</link>
	<description>Climbing Down The Corporate Ladder</description>
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		<title>My Two Cents on Why Google Adsense Makes Sense</title>
		<link>http://www.kirkhateswork.com/my-two-cents-on-why-google-adsense-makes-sense/</link>
		<comments>http://www.kirkhateswork.com/my-two-cents-on-why-google-adsense-makes-sense/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 05:01:17 +0000</pubDate>
		<dc:creator>Kirk</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[KirkHatesWork]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Incubator]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Big Idea]]></category>
		<category><![CDATA[Think Tank]]></category>

		<guid isPermaLink="false">http://kirkhateswork.com/?p=11</guid>
		<description><![CDATA[I am usually not a big fan of Google Adsense. Google Ads are so ubiquitous that even their highly customizable look screams Busch League!]]></description>
			<content:encoded><![CDATA[<p>I am usually not a big fan of Google Adsense. Google Ads are so ubiquitous that even their highly customizable look screams Busch League!</p>
<p>Every time I see those things lurking in the dark corners of a margin, basking in the un-occupied space of a footer, or placed precariously close to a functional feature ready to distract and collect stray clicks from un-assuming visitors, I lose any and all interest I had in that website. Usually resulting in a drop of 3-4 notches in my book, and an immediate  refusal to click an ad or even continue surfing that site.</p>
<p>However the reason these little blemishes on your favorite website are seen in such enormous numbers is that these advertisements are so incredibly easy to use.  Any Joe-schmoe can set up a page with a number of strategically selected keywords to attract some high margin ads and start making a little money in no time. They also provide a great transition for <a title="materialicious™ is a weblog featuring residential architecture, design, craftsmanship, materials and products. " href="http://materialicio.us/">budding young websites</a> to gain a small amount of revenue, allowing them to bridge the gap until that website has enough traffic to start a direct advertising campaign of its own.</p>
<div class="block-right">&#8220;The reason these little blemishes on your favorite website are seen in such enormous numbers is that these advertisements are so incredibly easy to use.&#8221;</div>
<p>Although the other day after installing Adsense on <a title="KirkHatesWork.com Climbing Down the Corporate Ladder" href="http://www.KirkHatesWork.com">KirkHatesWork.com</a> I was clicking around making sure things were working properly and in doing so had an ad served for me that was actually something I was interested in. &#8220;Eureka!&#8221; Seeing as though I am the target audience of <a title="KirkHatesWork.com Climbing Down the Corporate Ladder" href="http://www.KirkHatesWork.com">KirkHatesWork.com</a>, that is: Someone who is not satisfied working a 9-5 job for the man, and lining the pockets of someone else. I though  &#8221;How perfect: After only two posts and a few keywords Adsense is already serving targeted ads catered directly to my intended audience, and BONUS! They are actually appearing to be useful!</p>
<p>The website that I ended up visiting is an entrepreneurial Think Tank, or Idea Incubator, <a title="Davison Turning Ideas Inventions and Patents into Products." href="http://www.davison.com">www.Davison.com.</a> I did a bit of perusing on their site, and decided to request an informational packet, but the basic idea is that you provide the big idea, and they provide the rest.  Seeing as though a bunch of ideas is about the extent of my assets at this point, I figured it couldn&#8217;t hurt.  What&#8217;s the worst that could happen?  I submit an idea and it gets rejected.  Best case scenario: They like one of my ideas, it becomes a product, and they take an incredibly large percentage of the profits.  Either way, I am no worse off then where I am today.  It is only greed that would stop me from moving forward.  Its as the old saying goes.</p>
<blockquote><p>100% of zero is zero. But even 10% of something is better than zero.</p></blockquote>
<p><strong>Update:</strong> This evening I saw another company, <a title="Lucky Napkin" href="http://www.luckynapkin.com/">Lucky Napkin</a> with a very similar idea on <a title="The Big Idea with Donny Deutsch" href="http://www.cnbc.com/id/15838512/site/14081545/">The Big Idea</a> that I requested some material from as well. Again it can&#8217;t hurt!  I will do another post on these companies and my experiences moving forward in the near future.</p>


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		</item>
		<item>
		<title>Don&#8217;t Be Afraid To Cry Wolf &#8211; Share Your Big Ideas!</title>
		<link>http://www.kirkhateswork.com/dont-be-afraid-to-share-your-big-ideas/</link>
		<comments>http://www.kirkhateswork.com/dont-be-afraid-to-share-your-big-ideas/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 02:45:56 +0000</pubDate>
		<dc:creator>Kirk</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[KirkHatesWork]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[Sell Yourself]]></category>
		<category><![CDATA[Spread The Word]]></category>
		<category><![CDATA[The Boy Who Cried Wolf]]></category>

		<guid isPermaLink="false">http://kirkhateswork.com/?p=9</guid>
		<description><![CDATA[This evening I had dinner with a friend who I used to work with. I hadn't intended on telling him about my new "venture", but as much as I tried to withhold it, I ended up spilling the beans and we talked about it for about an hour.]]></description>
			<content:encoded><![CDATA[<p>I have a tendency to get super amped about every idea that I come up with.  I ultimately go on a rampage telling anyone and everyone about my Big Idea naively thinking that they will be as excited about my idea as I am. I end up burning out, putting the idea on hold, and losing my enthusiasm and the momentum in the process. I end up looking like the boy who cried wolf and my idea goes nowhere.</p>
<p><a href="http://kirkhateswork.com/wp-content/uploads/2008/04/51afsbcpsfl_ss400_.jpg"><img class="left1col" title="The Boy Who Cried Wolf" src="http://kirkhateswork.com/wp-content/uploads/2008/04/51afsbcpsfl_ss400_.jpg" alt="Book on Amazon" width="250" height="250" /></a>I had a phone conversation with my old boss last night (we are working on a <a href="http://www.springbrookhomeowners.com/"><span>project</span></a> together) and I <em>almost</em> told him about my idea. But I bit my lip, held my breath and told him only that I would be sending him a website in a few weeks to take a look and give me some feedback. At first I was happy that I contained myself and kept my ideas under wraps, so as not to cry wolf, but in the long run who the hell cares!</p>
<p>The only way you are going to get your ideas out there and accepted by others is to tell people about them.  Be so overly excited and enthusiastic about your ideas that it rubs off on everyone you meet&#8230; you have nothing to loose. The worst that can happen is that you fall flat on your face, and you&#8217;re right back where you started with a slightly better set of experience in your quiver.  Best case scenario; you infect someone with your enthusiasm who goes on to tell someone else and they tell someone who tells someone and they&#8230;</p>
<p>So go out there and cry wolf!  Sell your idea to anyone who listens and take that first step to becoming financially and personally free.</p>


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